absolutely right

without randomness, we are stuck with predictability, routine, formula. we are just stuck. but if we expect the unexpected, think wrong every once in a while, we may be absolutely right. and we may just get unstuck.



hopeful [and dreamy] new transportation for LA

The New Union Station from railLA on Vimeo.

logo revamp

Faux BP logo selected

It could be argued that any environmental disaster is a shot in the arm for Greenpeace, the international environmental activist organization: Its protests following such events garner plenty of attention.

But perhaps nothing has drawn a wider swath of new attention than Greenpeace UK's three–month–long competition to design a new BP logo. More than 2,000 logo were submitted, generating 25,000 votes and more than 2 million hits. Some designs were clearly produced by professionals while others were submitted by non–designers. But all vented passion and anger with eloquence.

The contest winner is Laurent Hunziker (Paris, France), who was inspired by a photo he saw of a bird trying to stretch out of a gooey mass of oil.



Welcome to sophiedesign.com

sophiedesign.com has a new look. I hope this fresh new site will inspire and motivate and possibly even educate you about projects I've completed and new ones in progress. Its a pleasure to keep the communication alive and I welcome your comments, suggestions and anything else you'd like to share here.